Today, Auzou Publishing’s most recognizable character is The Wolf, who was created in 2009 and has sold more than 10 million books worldwide. With his long muzzle and human-like behaviour, The Wolf is especially popular with young readers ages 4 to 7.
In developing The Wolf, Auzou envisioned a friendly character that would counteract the classic “big bad wolf” stereotype. “The Wolf is not a villain—he’s like an equal,” he says. “He’s charming, he’s funny and he makes mistakes. Kids relate to him.”
The company opened a Montreal office in 2020 and publishes 70 original Canadian titles per year. In addition to traditional storybooks, Auzou Canada also offers innovative, kid-friendly products, including graphic novels, activity books, magnetic playsets and DIY craft kits.
“Everything we create has educational value, whether it’s learning about colours, days of the week, dinosaurs, transportation or even self-confidence,” Auzou tells the Connection. “We have meaningful content for every age group.”
In an increasingly digital age, Auzou sees children’s books as an important alternative to screen time. “I think we’re seeing a trend toward keeping young children away from screens as much as possible,” he observes. “As we look to replace electronic devices with something more positive, books are the top choice.”